Ray-Ban launched the “Ittakescourage” UK declaration activities

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Global high-end glasses leading companies Luxottica group’s top Sunglasses brand Ray-Ban, announced the launch of global brand outlet declaration activities, Ittakescourage. UK as one of the group’s important strategic market, will be launched “Ittakescourage” in July 2016 with the global synchronization Ray-Ban UK brand discount declaration activities.

This propaganda film was filmed in London, under the lens the dramatis personae is brave and loyal to himself, they dare to embrace is not perfect, in the meanwhile to challenge stereotypes vulgar, seek to break through the shackles of self, to live out the color of the self.

During the cheap activities, Ray-Ban brand will launch in the UK, “Ittakescourage” the theme of the declaration. Encourage the younger generation to face the evaluation, open their hearts, put aside the secular vision, redefine the way of life and experience the power of courage. The declaration will focus on the theme of “courage”, invite the younger generation to share their social stories.


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Ray-Ban Aviator Solid Gold limited edition glasses, with 18K gold material to create a classic pilot style!

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