Ray-Ban held a celebration District1937 in New York to celebrate the launch of a new series of innovative sunglasses together with rock and roll idols Blondier and Ms Mr.

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In May 15, 2016, Ray-Ban held a special celebration District1937 in New York to celebrate the launch of a new outlet series of innovative sunglasses.

This activity was held in unique fashion area in New York, creating a realistic and unique studio environment for guests to explore the use of this brand’s new and excellent material. In this brand’s the latest glasses series, many classic styles used these materials for first time. Legendary rock band Blondie is the protagonist of the event, the band is also a synonym for punk rock and New York City.

The new Ray-Ban series unveiled a new promotional campaign: Never Hide What You’re Are Made Of, revealing the extraordinary qualities of the brand. Five of these materials debuted in this celebration: leather, jeans, steel, titanium and velvet. The new series of glasses were designed for people who are willing to assertive personality, not tacky, bold and self-expression. The products are designed for the past, present and the future supporters of Ray-Ban to combine the traditional style and modern attitudes.

The event was named District1937, is to commemorate the long tradition of fashion district since the early 20th century. Here is not only the core area of clothing and textile design and production, but also is the place where early Ray-Ban produced special glasses for US Air Force in 1937.

Event guests appreciated the works of many modern artists, all these unique materials as design inspiration. Such as Mark Evans’ exquisite leather etched canvas, Anne Lilly’s dynamic steel sculpture and Denimu’s denim works and so on, they fully proved the creative using of these materials in popular culture.

The guests were also invited to the production studio, they fully played their creativity, and use leather, denim, steel, titanium and velvet material to create their District1937 works. In the studio, there are many artists to help guests to complete the creative process, including imprint artist of Brooklyn Kayrock Screenprinters, titanium jewelry designer Pat Daugherty and cowboy designer Darlene Hatchett.

The highlight on that night included Ray-Ban Remix Lounge, the guests received special customization service, they created a pair of custom sunglasses by themselves. There are eight Ray-Ban classic styles to choose, Wayfarer、Aviator、Clubmaste and Erika are included, the guests can display their own style by different lenses and frames. They can also marked their own stigmas in the legs of glasses and glasses boxes.

In the event exhibited a unique work which created by Ian Berry: the portrait of Debbie Harry who is the lead singer of Blondie Band, in order to express the respect to punk rock idol. In the 1970s and 1980s, Debbie and other members of the band were famous for their pioneering qualities of the unique timbre and fearless styles. Debbie Harry’s style is a perfect mix of high-end brands and street shops clothing. Such as locomotive leather jackets, denim jacket, and very feminine charm of tight-fitting leather and wind vanes of metal make-up and so on. Ray-Ban’s new series vividly demonstrated her idol style and New York cheap style.

Blondie did the exclusive performance on that night, the special performance guest was New York alternative rock duo Ms Mr. As a time-tasted pioneer band, Blondie brought an unforgettable night of music for audience, and their spirit is what Ray-Ban’s connotation is.

Ray Ban RB4125 Wayfarer sunglasses

Ray-Ban for the United States Air force produced a tilt reflecting mirror sunglasses, providing maximum visual protection to the UK user. Outlet Ray-Ban’s excellent, but also attracted many celebrities in the world and the international star admiration. Being aftered all the time, and never have been passed!

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This Sunglasses belongs to Ray-Ban’s classic Cats 5000 cheap Series, enlarged version that flatters your face shape, fashion dynamic frog mirror shape with amber color, very suitable for UK young people, UK men and women can wear.

Ray Ban RB4125 Wayfarer sunglasses

  • Resin frame
  • cheap crystal glass lenses
  • 100% resist UV irradiation
  • mirror width 59mm
  • mirror length 50mm
  • mirror leg length 140mm

Ray-Ban Aviator series: RB3025 Color film Sunglasses

Ray-Ban Aviator outlet series: A lot of stars are fans of RB3025 cheap Color film Sunglasses, it is UK variety shows and street shooting, the most appearances. It’s really well deserved UK star style.

Continuation of the production process and technology of the Ray Ban outlet. Strong shading effect, all lenses are able to completely block harmful UV rays, at the same time, quarantine the infrared ray and other harmful light, the wearer can enjoy the sun, more add a stylish and beautiful.

Ray Ban Sunglasses

Ray Ban RB3025 Sunglasses: Golden border, green plated film lens, lens size for 55mm and 58mm optional, nose width 14mm, mirror leg length 135mm, suitable for UK people to adorn.

Ray-Ban launched the “Ittakescourage” UK declaration activities

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Global high-end glasses leading companies Luxottica group’s top Sunglasses brand Ray-Ban, announced the launch of global brand outlet declaration activities, Ittakescourage. UK as one of the group’s important strategic market, will be launched “Ittakescourage” in July 2016 with the global synchronization Ray-Ban UK brand discount declaration activities.

This propaganda film was filmed in London, under the lens the dramatis personae is brave and loyal to himself, they dare to embrace is not perfect, in the meanwhile to challenge stereotypes vulgar, seek to break through the shackles of self, to live out the color of the self.

During the cheap activities, Ray-Ban brand will launch in the UK, “Ittakescourage” the theme of the declaration. Encourage the younger generation to face the evaluation, open their hearts, put aside the secular vision, redefine the way of life and experience the power of courage. The declaration will focus on the theme of “courage”, invite the younger generation to share their social stories.

Ray-Ban UK RB4171 RETRO SUNGLASSES

Ray-Ban for the United States Air force produced a discount tilt mirror reflective Sunglasses, providing maximum cheap visual protection to the UK user. Ray Ban UK excellent more attracted many celebrities in the world and international stars admire. Being aftered all the time, and never have been passed!

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This Ray Bans Erika UK women sunglasses RB4171, outlet use tortoiseshell frames, non polarized light crystal glass table mirror, provide 100% UV protection.

Eyeglass width 54mm, height of 39mm, mirror leg length 139mm.

Classic Ray-Ban UK Wayfarer Sunglasses

Ray Ban UK Travelers Sunglasses popular, in addition to the star effect, its discount shading effect has been praised. It has a very strong shading effect, can block one hundred percent of the ultraviolet rays, while filtering out harmful rays, can effectively protect the eyes. It is fashionable Joker shape and cheap exquisite workmanship, and a variety of outlet color optional, can mix any poses, and never out of date.ray ban sunglasses

Ray-Ban Aviator Solid Gold limited edition glasses, with 18K gold material to create a classic pilot style!

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Ray Ban UK Aviator Solid Gold limited edition glasses, with 18K gold material to create a classic pilot style!Precious metal frame, polarizing G-15 crystal lenses and exclusive leather packaging, as a classic Aviator Sunglasses styles of luxury cheap version, it exudes endless elegant charm. Global set limit to 1200. Each pair of glasses legs inside have a striking number, will become a luxury lifestyle believers eagerly looked forward to.

Pilots are the original inspiration of this discount classic style, (Ray-Ban) Aviator Solid Gold sunglasses, like the pilot to fly the aircraft, Push the style and functionality to a new height. 18K gold frame and glasses legs, G-15 crystal polarizing lens, polarizing filter provides 360 degrees anti glare protection and anti reflective coating, luxurious frame adhering to the brand is committed to the most advanced outlet technology of the commitment. The lens not only provides for sunlight good protection, more can stop level reflected glare, better vision, reduce eye fatigue, to achieve more excellent visual comfort.